I had been thinking about penning this for the last few weeks but articulating your thoughts for long-form of content isn’t a cakewalk with so many distraction points around.

For the past six weeks, I’ve been dabbling with drop-in audio chat and the bulk of my time has largely gone towards Clubhouse, the voice-only social network. Currently limited to iPhone users only by invitation, it has created a major FOMO from its launch days and the buzz is still on. …

‘So what makes you different?’, was the cliche question that popped in the first meeting. It’s almost customary that your introductory meetings with a large number of SMBs or even established enterprises cannot happen without a discussion on this subject. You sometimes feel puzzled, you tell yourself, ‘this wanna be client is asking me about what makes ‘me’ different’, but would he dare to answer the same question if I asked him what makes their business unique. …

To the awesome team at Spark AR, we love you all. Without a second thought, we believe that this F8 conference and the recent announcement of Instagram Filters has been one of the most revelating ones. Spark’s AR Mojo is here to stay and will only get better from here.

My notes from the recently organized Facebook iD8 event clearly indicate that the world of Spark AR Studio will now have more developers than ever joining the platform. It would mean more meaningful effects being created for not just businesses but of real value.

As Iffort is a digital agency…

Close to a decade ago Social Media had burst on the scene, brands were still discovering the opportunities with various social media platforms such as Facebook & Twitter among others. Move over to 2019, where organic reach has really taken a hit and there is a high degree of competition to get into the user’s feed for just about everyone. Amidst all this competition, newer trends are emerging and Augmented Reality is potentially predicted as one of the key game-changers.

2019 will be somewhat similar to 2009 that this year many marketers/brands agencies will spend time in discovering the opportunities…

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